From the wired : Punked: iFixit Tears Down ‘Apple Tablet’

Punked: iFixit Tears Down ‘Apple Tablet’
* By Charlie Sorrel

I got pranked this morning, by the folks over at Apple tear-down-and-repair site iFixit. In an email from head honcho Kyle Wiens was the following juicy paragraph:
We had to resort to some subversive techniques involving a cop from Ottawa, a donkey, and three uncouth janitors to obtain this pre-release Apple Tablet (don’t ask, because we won’t tell).

We felt we compromised our morals at first, but we quickly got over it and began tearing this sucker apart. Apple has completely changed directions since their original press announcement, but the new hardware we got is actually much improved in a number of ways.

April 1st, or April Fools’ Day, is the day beloved of fools the world over (actually, the anglo-world over). Before the internet, the day was funny. You might knock on a neighbor’s door at 7AM, hand covered in ketchup and bandages, begging a lift to the hospital (my mother did this) or just read the day’s papers and spot the spoof ads therein.

These days, “viral” marketing companies seed their filthy campaigns days before (and often after) April 1st, so it becomes increasingly hard to tell what is real or not, especially for a site like Gadget Lab, which specializes in digging up amazing and unbelievable new toys. Unlike these PR morons, though, whose few days of “fun” sour a whole year of communication, Kyle’s prank is at once obviously a fake, and also hilarious. The “Apple Tablet Teardown” is in fact an un-boxing and subsequent dismantling of an Apple MessagePad 2000 aka the Newton.

The article is a gem. The iFixit folks have played it dead straight, and the captions and characteristically great pictures are produced as if this really were a brand new product:
The article is a gem. The iFixit folks have played it dead straight, and the captions and characteristically great pictures are produced as if this really were a brand new product:

It features a monochrome, backlit LCD measuring 4.9 x 3.9 inches, capable of providing resolutions of 480 x 320 pixels.

Read More http://www.wired.com/gadgetlab/2010/04/punked-ifixit-tears-down-apple-tablet/#ixzz0jqrVmMKP

Advertisements