March 17, 2010
Another print growth opportunity born from e-reading devices is printed protective covers-called skins, sleeves and wraps–that enclose and personalize the device for owners. Consumers’ flair for appliance fashion combined with the need to protect devices sets this product category up as a recurring print market.
Unlike a laptop, the letter-sized iPad it has no top case, so the protective wraps and sleeves will be critical. Already well established within the cell-phone arena, the skins are sold online and at retailers like Target.
Apple’s e-reader–which also offers Web browsing, e-mail and music–has also captured the attention of major magazine and book publishers looking to expand their relevance in the e-sphere. Publishers’ moves to develop standards to convert content to e-reader formats have pushed printing companies to expand premedia service offerings.